Monday, February 28, 2011

Are You Really Surprised that the Clippers are Celebrating Black History Month in the Wrong Month?


The Los Angeles Clippers have long lived in the shadow of the Las Angeles Lakers, but this year the Clippers have shown signs that they, led by the amazing dunks of Blake Griffin, are finally starting to emerge from the shadow of Kobe & Company.

But this week, the Clippers are making more news not because of Blake Griffin, but for a really bad marketing gaffe. It's kind of hard to grow up in the United States and not know that February is Black History Month. February might be one of the few months were schools here excel by focusing substantial time on something that won't be on the government mandated tests. That being said, I'm not surprised that the Clippers managed to hire someone, or multiple someones, who would make the great marketing decision that the team should honor Black History Month, not in February, but in March. On top of that, they decide to include a picture of team owner Donald Sterling, who has compiled a significant history of not questionable behavior on the matter of race, in the above advertisement.

Stay classy Clippers.

No comments:

Post a Comment